Unit 5 · Data · Lesson 5.2

Metadata

Data about data. It’s what lets you search ten thousand photos in a second — and it’s why a message log with no messages in it can still tell a stranger a lot about your week.

Big Idea 2 — DataCED 2.3 · BI5 thread: privacy

Before this lesson

No reading — this page is the reading. Runestone doesn’t have a metadata section, so everything you need is here.

1

Where We Are

People→ Bits→ Programs→ Internet→ Security→ Big Data→ Impact

Big Data. Yesterday a dataset had records and fields. Today, a second layer: the data that describes the data. Plant this one deep — it comes back in Unit 7 (security) and Unit 8 (impact).

2

The Hook

This is just a picture of a sunset. Right? Click Show the file’s metadata below. Then: who in the room knew their photos carried this?
3

The Idea

Metadata is data about data. The photo is the data; the camera, the timestamp, and the GPS coordinates are metadata. A song’s audio is data; its length, artist, and date-added are metadata.

The dataIts metadata
A photodate & time, camera model, GPS location, image size
A text messagesender, recipient, time sent, time read
A documentauthor, created date, last edited by, file size
A web page visityour IP address, device, browser, time, the page you came from

Metadata is useful. It’s how you search, sort, and organize data without opening every file. Changing metadata (renaming a file, adding a tag) doesn’t change the data itself.

Metadata is often more revealing than content — and less protected. Many apps encrypt what you write. Far fewer hide who you wrote to, when, and how often. That pattern alone can reveal relationships, routines, and where you were.
4

Try It — Read a Week Without Reading a Word

This is one week of Sam’s call log. There is no content — only metadata. Answer each question from the log, then reveal.

1. Who is Sam closest to?
2. What does Sam’s weekday morning look like?
3. Did anything unusual happen this week?
4. What can you NOT know from this log?
5

Vocabulary

metadata Big Data
Data that describes other data — such as the date, size, author, or location of a file. Used to find, organize, and manage data.
6

Check

Five questions. Ask: is this the thing, or a description of the thing?

0 of 5 answered
7

Impact Check

“We don’t read your messages”

That sentence can be completely true and still leave a great deal exposed. When a company says the content is private, the next question is always: what about the metadata? Who you contact, when, from where, and how often is collected far more widely — and you just saw what a single week of it gives away.

8

Connections

Came from 5.1 — fields are choices. Metadata is a second set of fields — ones you usually don’t see.
Next in 5.3 — getting a dataset into Python — the only new syntax this unit.
Returns in Unit 7 — what attackers learn without breaking any encryption.
Returns in Unit 8 — data collection and privacy. The call log is the example to remember.
← 5.1 Data Everywhere